Miller Lite is trying something a little different with their latest campaign: They’re giving away free beer to people who actually “unfollow” them on social media.

USA Today shared a MillerCoors study that says half of drinkers aged 21 to 27 meet with their close friends in person on a less than frequent basis. Their solution? Offer people free Miller Lite as a way to get more people to see each other face-to-face.

How do you take advantage of this deal? Text “UNFOLLOW” to 49375 along with screenshots proving you’ve unfollowed Miller Lite on Facebook or Instagram. You’ll then receive a link where you will upload a receipt from your purchase of Miller Lite, and then Miller Lite will offer you up to an $8 credit via PayPal.

This offer lasts until November 29, or while supplies last.  The complete details can be found at


Here's to friends, not followers. Here's to the original social media. It's Miller Time.

Erica Banas is a rock/classic rock news blogger who's well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights