McDonald’s Is Introducing The First-Ever Scented Billboards
McDonald’s is introducing the first-ever scented billboards! We all know the familiar smell. We can smell it coming on the road, in the mall, or wherever we are. Now, that smell is really going to be taking over the air.
McDonald’s Netherlands is taking advantage of that signature smell in their latest ad campaign. They’ve realized there’s more memorable things at their restaurants than the iconic arches, jingles, and Happy Meals. So, they’re taking advantage of their signature smell.
McDonald’s Is Introducing The First-Ever Scented Billboards
According to PR Newswire, McDonald’s Netherlands is adding that familiar scent to billboards. It’s the first time that a billboard has been used to diffuse their scent, per PR Newswire. It’s going to be incredibly difficult to walk past that billboard without wanting some hot salty fries.
That would present a real challenge to people walking with somewhere to go. Once you smell that scent, you’re going to start craving some McDonald’s. It’s interesting because the billboards appear to be empty–until you get close and can smell it. You’ll be able to instantly recognize what that billboard is advertising it sounds like.
In a smart move, these billboards are strategically places within 200 meters of McDonald’s locations. That way once that craving hits you don’t have to go far to get yourself some fries. I’ve seen this work with pretzel places in the mall. They aren’t even using billboards. Once that scent enters your nostrils you have no choice, you now have to buy the product and enjoy it.
According to PR Newswire, Stijn Mentrop-Huliselan, the CMO of McDonald’s Netherlands, says, “McDonald’s is all about Good Times. We are well known for our distinctive brand assets that they are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images. With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald’s.”
See what these new McDonald’s billboards look like below!
Are These The Best French Fries In Fast Food?
It’s a timeless debate. Right up there with “is a hot dog a sandwich?” There may be no definitive answer, but it’s always worth discussing. Who has the best fries in all of fast food?
Everyone is entitled to their own option and taste (literally). However, let’s be honest, there can only be one winner. There’s only allowed to be one winner, and one fry declared the best above all the rest. One fry to rule them all.
Who has the best fries?. (Photo by Mario Tama/Getty Images)
Every Day Is Fry Day
When talking about the best fries in fast food, there are no shortage of options. That’s for sure. You’ve got your national big brands. Then you’ve got your local specialties. Then, there’s also the regional restaurants that aren’t in every state, but aren’t strictly in one city, either. We’re taking everything into consideration.
Of course, ranking the best fries in fast food is no easy task. Much like a snowflake, every list is certain to be different. I mean, they’re all on the menu for a reason. If they didn’t taste good they’d be long gone. It’s the same thing with professional sports. Even the worst player on the team is still incredible when you think about it.
I’m no stranger to fast food, the cashier at my local establishment recognizes me when I pull up in the drive-thru. It’s a blessing and a curse, I suppose. So, with that type of experience and dedication I think my list can be deemed credible and valid.
McDonald’s fries (Photo by Dave Kotinsky/Getty Images for McDonald’s)
What To Look For In A Fry
Personally, I love a good crunch. A well-done fry is a fry well-done. I’m not big on wet fries or greasy soft fries. They’ve also got to be independently great. If you need ketchup or ranch in order to enjoy the fries then they must not be that great!
Consistency is key, as well. It can’t be one of those “oh one time I had them and they were fantastic, but ever since they aren’t great.” No one hit wonders here. The best fry in fast food has to be something you can depend on. It’s reliable and every time you drive-thru you know what you’re getting.
Let’s not delay. Here are my rankings of the best fries in fast food. You may agree with some, you may hate some of these picks. That’s totally up to you. I will say, some big names are off the list, and likely for a reason.
Burger King fries (Photo by Justin Sullivan/Getty Images)
The 7 Best Fries In Fast Food
7. Wendy's
Wendy’s fries. (Photo by Joe Raedle/Getty Images)
They’ve changed the recipe around too many times to count in recent years , but I think they finally got it right.
6. Taco Bell
Nacho Fries at Taco Bello (Photo by Craig Barritt/Getty Images for Taco Bell)
Didn’t expect Taco Bell to make a list of best fries; yet, here they are. I mean…you can dunk anything in Nacho Cheese and it’ll be amazing. However, these fries are legit. I love that spice spice on them. Mmm, baby.
5. KFC
KFC! (Photo by Alex Pantling/Getty Images)
The wedges are better than you’d expect! Crunchy and delicious. Dip them in the gravy and life can’t get much better. Definitely a pleasant surprise.
4. Chick-fil-A
Chick-fil-A (Photo Illustration by Justin Sullivan/Getty Images)
While the chicken sandwich gets all the love, the waffle fries are where it’s at! Second best thing on the menu…behind the lemonade.
3. In-N-Out
In-N-Out (Photo by Justin Sullivan/Getty Images)
Have you tried Animal Style fries? It’s totally worth all the hype..and it’s hyped a lot.
2. Arby's
Arby’s: Home of the iconic curly fry (Photo by Rick Diamond/Getty Images for Arby’s)
One word their curly fries can best be described as: iconic. Why not number one? They also offer crinkle cut fries. The worst type of fire of all the fries. Sometimes, I’ve even had to specify that I want the curly fries. It should be the only option.
