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Midnight Metal

Friday 12:00 a.m. Midnight

LAS VEGAS, NEVADA - JUNE 29: Singer Rob Halford of Judas Priest performs on the final night of the band's Firepower World Tour at The Joint inside the Hard Rock Hotel & Casino on June 29, 2019 in Las Vegas, Nevada.

If you’re planning on heading out to the highway, make sure you’re insured. That seems to be the message that legendary Judas Priest frontman Rob Halford is conveying in a series of three commercials for Plymouth Rock Insurance.

In each of the commercials, Halford is singing next to customers who exclaim how happy they are with Plymouth Rock Assurance. Rob’s singing accentuates their points, like a Greek chorus from hell. In one video, Rob points out, metal style, that “This moment seems deserving of a signature rock scream!” At which point he proceeds to — ahem — deliver those particular goods. In another he notes, “It feels good today: let’s have some lasers to celebrate!!!”

 

Of course, Rob and Judas Priest are currently on the road on their “50 Heavy Metal Years” tour, where they probably won’t play “You’ve Been Plymouth Rocked” but they have been playing classics that span their career, from “Victim of Changes” through “Lightning Strike,” and including “Invader,” “Painkiller,” “Hell Bent For Leather” “Breaking The Law” and “You’ve Got Another Thing Coming.” Check out their tour dates here.