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Ever since a May 2014 Rolling Stone cover story dubbed Jack White “Rock & Roll’s Willy Wonka,” there’s seemingly no other way to describe the enigmatic musician/label head.

Of course, White, who celebrates his birthday today (July 9), certainly has provided a lot of evidence to earn such a nickname. In honor of his birthday, here are five of  his most “Willy Wonka Moments.”

Making a guitar using a scrap piece of wood and a glass Coca-Cola bottle

This incredible moment opens up the equally incredible documentary It Might Get Loud, which features White, Jimmy Page and The Edge talking shop.

It Might Get Loud | "Jack White Builds a Guitar Then Plays It" Official Clip (2009)

A clip from the Sony Pictures Classics archive. IT MIGHT GET LOUD Directed by Davis Guggenheim


Starting Third Man Records and launching his quarterly Vault package series

It’s one thing to start your own label, but White’s special touches, like his Vault package series, truly sets his label apart from those started by other artists.

Vault Package #13

Sign up for future Vault packages here: Vault Package #13 includes a 12" LP of the White Stripes first-ever live show recorded ...


When produced the “World’s Fastest Record” on Record Store Day in 2014

White usually goes all out for Record Store Day, but this stunt from 2014 has been his greatest RSD hit.

Jack White's World's Fastest Record RSD Recap

On April 19th, 2014 - RECORD STORE DAY - Jack White and Third Man Records succeeded in delivering the World's Fastest Studio-to-Store Record to fans in Nashv...


Opened his very own vinyl pressing plant

Honestly…he has his own factory. White’s gone full Wonka now, and we absolutely love it!


Third Man Records is proud to announce the official opening of its state-of-the-art vinyl production facility in the heart of Detroit's historic Cass Corrido...


He’s never owned a cell phone

This fun fact came up when White was speaking with Krishnan Guru-Murthy from U.K.’s Channel 4 News in June 2019. “For someone like me, who is one of the few who doesn’t own a cell phone, it is pretty funny to walk down the street and see everyone doing this,” said White.

“You’ve never had a phone?” asked Guru-Murthy. White continued, “I’ve never owned one. So, when I’m out there, I’m an anomaly and I’m looking at everybody and to me everyone sort of looks silly. And then you’re like, whatever, that’s their lives. Or who knows, maybe this is the way everything is going to be from now on. I have no idea. Nobody really does. Maybe it’ll turn into implants. Probably it’ll turn into a microchip behind our eyeball or whatever.”

Jack White on immigration, hating mobile phones and his musical influences

Jack White, formerly of The White Stripes and now The Raconteurs, is one of the best guitarists in the world. He talks to Krishnan as his new tour kicks off ...


GALLERY: The White Stripes Through the Years


Erica Banas is a rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.