Self-made, self-defined and walking a path that’s entirely their own, I Prevail are ready to embrace their True Power.

Since first joining forces in the Metro Detroit area back in the summer of 2013, key songwriters Brian Burkheiser (vocals), Eric Vanlerberghe (vocals) and Steve Menoian (guitar) have made an immense impact on the world of alternative music. Involved in every aspect of their band from day one, they built a grassroots fanbase through DIY touring, as well as reaching out directly to listeners across the globe, before launching into the kind of meteoric rise that few artists ever experience.

“We were just these three kids wanting to write songs and live out our dream,” laughs Brian. “I was working at Dominos, Eric worked at IHOP, and initially we were in our rehearsal space for a year and a half getting this thing together while still working those jobs.“

From the hard-hitting, genre-defying introduction that was 2014’s “Heart vs. Mind EP” to 2016’s powerful debut album “Lifelines”, I Prevail quickly became one of rock’s biggest breakthrough bands. Then, 2019’s “Trauma” took things to a whole new level. Born from incredibly challenging and dark times, it was both a cathartic work of art and an unmistakable statement of intent – showing that no matter what, they’d be playing by their own rules.

“Trauma was a very reflective record,” Brian notes. “I’d struggled with a major vocal injury and had been wondering whether I wanted to continue doing this thing at all. Eric had also lost his best friend over that same time, so there was a lot of heartache behind it. After taking that trauma and figuring out how to channel it, you find this sense of newfound confidence and an ability to grow as a person: to become truly yourself.”

Rising to an arena level and receiving two Grammy Nominations – Best Rock Album for Trauma, and Best Metal Performance for their single, Bow Down – I Prevail proved that they were built to last. To date they’ve racked up more than 1.5 billion streams in the United States, drawn upwards of 350 million YouTube views, and saw their single, Hurricane, top Billboard’s Mainstream Rock Airplay chart in 2020: officially the top song on US rock radio at the time. A number of their song have now been certified Gold and Platinum. Meanwhile in the live realm they’ve become an ever-greater draw, launching major worldwide tours.

With the new full-length album, True Power, they’re running with that energy: revealing an album designed to stand the test of time and empower their fans like never before.

“We’ve been grinding non-stop on this record since the summer of 2020, and it really shows us as the band we want to be,” smiles Brian. “We took a ‘no rules’ mentality to songwriting, the songs are as diverse as they’ve ever been. The first song on the record is called There’s Fear In Letting Go, and that became a huge mantra for us. Yeah, it can be scary letting go of things, but it can also help you take back everything that’s yours: which is exactly what we’ve done on this album.”

With Trauma producer Tyler Smyth behind the desk once again and Jon Eberhard collaborating on songwriting elements, they’re showcasing their true selves over these songs.

“This band was created by us, but for years we had a lot of snakes trying to get their hands in and mess with our process. This time around, we took over and did things the way we wanted. With the help of our label president, Andy Serrao, and our manager Dominic Mackie, the recording process has never been this smooth. We’ve been empowered, and we want to empower our fans to go, ‘I can accomplish whatever I want to.’ We’ve gone from day jobs to playing huge shows, we’ve released our trauma and turned it into true power both personally and musically, so we’re out here showing that it’s possible.”

“This album is us going all-out, embracing a no-fucks-given approach, and I think it’s going to transcend what we’ve done before, to put us in a whole new space.”