Join WRIF at the Ultimate Fishing Show in Novi
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January 1320173:00 pm - 7:00 pm
Suburban Collection Showplace in Novi, , , ,

Join Meltdown along with Rock Girl Brooke and 101 WRIF as we broadcast live at the Ultimate Fishing Show inside the Suburban Collection Showplace in Novi. This is the show all about fishing where you can find the latest in apparel, tackle, boats and more. You can also cast your line in the trout pond, attend seminars on Lake Ultimate and tons more. WRIF will also be hosting a fishing competition where if you catch the “BIG ONE” you will win the ultimate ice fishing set up including an Otter XT Cabin Shanty, Jiffy Pro4 Propane Auger, and a Humminbird Helix 5 Ice Pack Fish Finder. Keep listening to the Riff for your chance to win tickets to the show along with entry to the competition or stop by and register onsite for the last chance entry.



The Ultimate Fishing Show—Detroit, January 11 to 14 at the Suburban Collection Showplace, 46100 Grand River Ave. in Novi, features hundreds of the newest fishing boats and more than 200 booths of fishing gear, outfitters, guides and lodges, all right here in the largest freshwater fishing market in the country. An all-star lineup of professional anglers who entertain and educate show patrons is an annual highlight of the show and this year’s cast leaves no stone unturned. Led by Michigan’s own bass expert Mark Zona, and walleye professionals Mark Martin – a member of the Freshwater Fishing Hall of Fame – Marianne Huskey and Mark Romanack, more than 75 free seminars are planned for novice to expert anglers. Included in this year’s lineup are the always popular salmon, bass and walleye Ultimate Clinics. Special features of this pure fishing show include 110,000-gallon Lake Ultimate, Hawg Trough demo tank, Ice Fishing Extravaganza, Shanty Truck Load Sale, Shore Lunch Fish Fry, Trout Pond for kids and much more.

Hours: Thursday, 1 to 9; Friday, 11 to 9; Saturday, 10 to 8; Sunday, 10 to 5. Admission: $10 adults, $4 children 6 to 14, free for children 5 and under. There is a $5 fee for on-site parking. Information: or 800-328-6550.