Jesus Crust!

There have been many business ideas discussed on the show. Some amazing, some not so great. As crust lovers, Dave and Chuck think they can make it big by creating their own portable sandwich, like 'Uncrustables', but with crust!

According to BroBible, "A man revealed how the beloved Smucker’s Uncrustables are more than just peanut-butter-jelly goodness meant to fill our nostalgic hearts. According to him, they are an unexpected fuel source for some of the most athletic people on the planet: football players. A 2024 New York Times article from the organization’s sports vertical revealed that “NFL teams go through anywhere from 3,600 to 4,300 Uncrustables a week.” This does, in fact, translate to about 80,000 Uncrustables a year, as Dorn mentioned."

A couple of us have tried Uncrustables and say they are good. But, as you may know, Dave and Chuck are "crust brothers". They share a passion for crust on their bread. And, realize there isn't a portable sandwich that has crust out there in the market. Call it Jesus Crust! Call it Crust Almighty's? They took it down the road of Jesus which might limit it's sale or cause it to explode.

There was once a time when Dave had his idea for a 'Hot Pocket' advertisement stolen by the company. He says, that if Uncrustables takes this portable sandwich idea with crust, he'll be very upset. I mean, they do make the most popular portable sandwich but, maybe if we change the shape and ad crust, maybe we can be the 'Pepsi' of the portable sandwich market.