Study Explores The Phenomenon Of Menu Anxiety
Ever found yourself staring at a restaurant menu, feeling a strange mix of excitement and dread? That’s the phenomenon known as “menu anxiety.” It’s like being caught in a whirlwind of options, each sounding more delicious than the last. Suddenly, making a decision becomes an Olympic-level challenge. It’s that split-second of hesitation when your mind grapples with what to choose. Fearing that you might miss out on the perfect dish or regret your decision later.
A survey conducted by OnePoll and commissioned by Avocado Green Mattress looked into not only menu anxiety but which factors were important to people when ordering food. They surveyed 2,000 people who had ordered food, asking them various questions.
Do you have menu anxiety?
Their research shows three in 10 people have menu anxiety when ordering from a restaurant. The survey of 2,000 adults found that younger generations were far more likely to have anxiety while ordering. With 41% of Gen Z and millennials (aged 18–43), compared with only 15% of Gen X and baby boomers (aged 44–77). Younger generations were also more likely to let others order first so they could see what they were getting (47% vs. 30%).
Checking out the menu online in advance is another thing younger people make a habit of. A quarter (24%) of those aged 18–43 “always” doing this, compared to 15% of those aged 44–77.
When it comes to choosing what to order, it’s no surprise that taste takes the top spot as the most important factor when ordering food. The research showed 71% of people consider it their primary concern. Following closely behind, at 57%, is cost, which is another significant consideration. After all, we want our meals to satisfy our cravings without emptying our wallets.
Check out the full study and breakdown here.