TikTok will soon bring some of its most viral food recipes directly to your doorstep, without you struggling to recreate those meals yourself!
Partnering with Virtual Dining Concepts, the social media platform will be launching TikTok Kitchen early next year, using about 300 ghost restaurants to prepare meals based on all of the viral recipes floating around TikTok. Ghost restaurants are designed to be order-out only, using third-party delivery services to receive orders and deliver to customers.
Virtual Dining Concepts hopes to expand TikTok Kitchen to more than 1,000 locations by the end of 2022. To begin with, the service will offer baked feta pasta — the most searched dish on Google for 2021 — a smash burger and pasta chips. The menu will change every season, and TikTok will also be giving a cut of its profits from Kitchen to the creators of those recipes and other food creators on its platform.
Virtual Dining Concepts is no stranger to a project like this, previously having teamed up with TikTok star Larray, who opened up a ghost restaurant of his own, called Larray’s Loaded Mac. Larray, a musician and content creator with almost 40 million followers across TikTok, YouTube and Instagram launched his virtual restaurant devoted to mac and cheese.
For those interested in trying out some of these viral recipes, TikTok Kitchen will launch in March 2022.