Badflower Release New Music Video for ‘Family’

Badflower tell the story of rough family relationships in their latest song, "Family."

“This song is very important to me," singer Josh Katz said in a statement. "I’ve spent a lot of years of my life trying to understand certain qualities about myself. Why I constantly distance myself from the people I care about the most. Why interacting with my family feels so uncomfortable as an adult."

He added, "Why the simplest acts of kindness or words of affirmation feel like impossible tasks that I’d rather just avoid. I’m an extremely empathetic person but I only show that side of myself to strangers because actual vulnerability is too… vulnerable. That insecurity is turning me into a selfish, lonely person that I don’t want to be."

This is one of Badflower's most personal songs, but it was also necessary.

"It’s a lot easier to play the victim and blame other people, stress, childhood trauma etc. rather than just admit I’m responsible for it," Katz said. "I’m the one that owes the apologies. I let it get this bad. I still don’t know exactly how to fix it, all I know how to do is articulate the way it feels through music. For now… Its gonna be impossible for me NOT to confront it now that the song is out for my whole family to hear. Which is terrifying, but it’s what needs to happen. I’m f**ing 30, I have deal with my s*** eventually."

Watch the music video for "Family" below.