WRIF Cannabis Guide

DETROIT, MI - DECEMBER 27: Calvin Johnson #81 of the Detroit Lions walks off the field after defeating the San Francisco 49ers 32-17 at Ford Field on December 27, 2015 in Detroit, Michigan. (Photo by Gregory Shamus/Getty Images)

Detroit Lions alumni Calvin Johnson and Rob Sims will unveil their cannabis product line, called Primitiv, today (May 27).

It’s a long time coming for Johnson and Sims, as they’ve been working in the cannabis field for years getting ready for the big launch.

In a new Q&A with The Athletic, Johnson and Sims said their vision for the cannabis product line is to do more than simply help NFL players with pain= they want to help CTE research.

“Primitiv is a cannabis research company dedicated to compassionately serving medical marijuana patients throughout the United States, including our home state of Michigan,” according to the company’s website.

Cannabis products will be for sale at JARS dispensaries.

For more information, go here.

Anne Erickson's love for music drew her into radio. She started on the airwaves shortly after graduating from MSU. Anne has a passion for rock and metal, and she also fronts the band Upon Wings. Email Anne at erickson@WRIF.com, follow her on Instagram at @EricksonAnne and tweet at her @AnneErickson! Anne covers the Detroit, Philadelphia and Las Vegas markets and beyond.