Short’s Brewing Launching Double Soft Parade with a Fruit Kick
Elk Rapids-based Short’s Brewing Co. is launching a new version of their beloved fruit ale: The Double Soft Parade.
The new ale is brewed with double the strawberries, blueberries, raspberries and blackberries. Oh, my!
“Not all of our wild experiments are for everyone — but Soft Parade is a beer that people love at first sip. Especially folks who would come to the Pub early on looking for wine or cocktails,” founder Joe Short said in a press release. “Double Soft Parade is going to be a real treat. Double the fruit, double the fun.”
Double Soft Parade will be sold on tap at Short’s’ Bellaire pub and Elk Rapids taproom beginning March 19 and be sold in six-packs at some independent retailers across Michigan the next week.
Short’s is sending Double Soft Parade to independent retailers to help support small Michigan businesses amid the coronavirus (COVID-19) pandemic.
“Many small Michigan businesses are struggling right now, and we want to make sure that they have our full support so they can come out on the other side of COVID,” Pauline Knighton-Prueter, sales director at Short’s, said in a press release. “These local shops are often the hub of their communities, and they’ve believed in our fearless beverages from the start, way back in 2004, so this is a small gesture of thanks to these partners.”
