Primary Menu

Anne Erickson

Weekends

(Photo by Ethan Miller/Getty Images)

BetMGM’s sports betting and iGaming platform has kicked off a sports wagering and entertainment partnership with Topgolf Entertainment Group, in which the companies will work together on marketing and promotional offers.

“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” BetMGM’s chief revenue officer Matt Prevost said in a statement. “Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”

The partnership will help both companies reach new audiences and engage with consumers on a larger scale.

“We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities,” JF Prata, Topgolf media chief operating officer, said. “Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”

BetMGM digital branding will be seen in Topgolf venues in cities the platform operates, including Detroit, Las Vegas, Indianapolis, Nashville, Virginia Beach and Denver. The branding will expand as sports betting and gaming platforms available in new states.

Anne Erickson's love for music drew her into radio, and she started shortly after graduating from MSU. She has a passion for rock and metal, plus local music. She also fronts the band Upon Wings. Email Anne at erickson@WRIF.com and tweet at her @AnneErickson!