The Detroit Red Wings and United Wholesale Mortgage (UWM) have announced that UWM will be the official mortgage provider for the team.
Expect to see the UWM logo featured on both sides of the Red Wings’ helmets at home and away games, plus practices, starting on Jan. 14.
The UWM logo will also appear on the ice at Little Caesars Arena, on a dasher board and penalty box. One of the arenas parking garages will also be called the United Wholesale Mortgage Garage.
“We are excited to welcome UWM as the official mortgage partner of the Detroit Red Wings, and for this innovative, Michigan-based business to be the first-ever featured partner on our iconic red and white helmets,” Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc., said in a statement. “It’s a pleasure to work with UWM and we look forward to partnering with them for years to come.”
“Our decision to partner with, and become the exclusive mortgage provider for the Detroit Red Wings was easy,” added Sarah DeCiantis, Chief Marketing Officer at UWM. “As the #1 wholesale mortgage lender in the nation, our goal at UWM is to increase awareness around the benefits of working with independent mortgage brokers. Borrowers who do so, receive a customized experience and mortgage that is cheaper, faster and easier than going anywhere else. This partnership will allow us to further build this awareness as well as highlight UWM as a best place to work locally. We’re excited to see what we will accomplish alongside the Detroit Red Wings.”