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Lots of Americans say they receive an unwanted item for the holidays every year. And more than half would rather have bacon than the unwanted gift.

So this year, The Wright Brand Bacon team is doing their first-ever #BaconGiftSwap.

Americans can participate by sharing their undesirable gift on the brand’s Instagram and Twitter channels using #BaconGiftSwap for the chance to win a year’s supply of the company’s hand trimmed, thick cut, real wood smoked Wright® Brand Bacon.

The contest starts on December 30th National Bacon Day. To learn more visit WrightBrand.com or follow the brand @WrightBrand on Instagram, and @WrightBacon on Twitter.