This year has been a tough one for live music, but sales of instruments are spiking.
With people at home more due to the coronavirus pandemic, they’re looking for things to do, and apparently, learning a musical instrument is at the top of that list.
Fender will reportedly sell more guitars in 2020 than the company has any other year. Other guitar manufactures such as Taylor, Martin and Gibson are also seeing higher sales.
“ will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales,” Fender chief executive Andy Mooney said in an interview with The New York Times.
“It’s not just graying baby boomer men looking to live out one last Peter Frampton fantasy,” Mooney added. “Young adults and teenagers, many of them female, are helping to power this guitar revival, manufacturers and retailers said, putting their own generational stamp on the instrument that rocked their parents’ generation while also discovering the powers of six-string therapy.”
Sweetwater, an online instrumental retailer, is seeing a surge in sales, too.
“I’ve been in the instrument retail business for 25-plus years and I’ve never seen anything like it,” Brendan Murphy, a senior salesperson at Sweetwater, told the NYT. “It feels like every day is Black Friday.”