A survey by Kraft found 56% of parents are letting their kids eat it for breakfast more often right now.  So Kraft is embracing the idea by giving out special-edition boxes that say “Macaroni & Cheese BREAKFAST” instead of “Macaroni & Cheese Dinner.”

You can enter to win one by tweeting out “#KMCforBreakfast” and “#Sweepstakes”.  Each box comes with a magnet that lists different breakfast recipes . . . like topping it with bacon and eggs, or crumbled sausage.

In other mac news, Flamin’ Hot Cheetos Mac ‘N Cheese has been spotted at Walmart.


Cheetos Releases Flamin' Hot Mac 'N Cheese And We're Definitely Intrigued

Cheetos is coming at Kraft for the Mac and Cheese throne. Last month Pepsico CFO Hugh Johnston announced they were making the Cheetos mac and cheese due to the rise of sales of pre-packaged food during the pandemic. Via Yahoo Finance "We've announced we're actually getting into the mac and cheese business.