Godsmack is one of the biggest hard rock bands of the past two decades, and it turns out that they’re pretty good guys, too.
In their new video for “Unforgettable,” they invited 400+ young aspiring musicians from New England to join them at the SNHU Arena in Manchester, NH for the shoot and a memorable performance of the song.
The “Unforgettable” video (directed by Noah Berlow) was the result of a two-year process where the band collaborated with students. It started with the recording of the song when 20 students joined them in the studio to provide vocals on the chorus. The same students were also invited to perform the song live on stage with Godsmack at their show in Gilford, NH on August 22, 2018 at the Bank of New Hampshire Pavilion. Earlier this year, the band returned to the Gilbert H. Hood Middle School and enlisted students to rehearse with them the day before the shoot to prepare them for the filming. As part of the band’s visit, singer/guitarist Sully Erna talked to the students about his life and how music has changed it (as seen at the beginning of the video).
“We took these middle school students on a two-year-long journey to show them how important music truly is to us all,” Erna said in a press release about the video. “Throughout 2018, we continued to include these kids in all aspects of the process by showing up at their school and personally teaching them the song, including them to join a part of our world tour inviting them to perform live onstage with us, taking them to New York City to further educate them on the business side of the music industry, visiting them at their schools to talk to them about the gift of music, and ultimately inviting them to shoot their first ‘official music video’ with the band.”