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LAKE BUENA VISTA, FL - NOVEMBER 05: In this handout photo provided by Disney Parks, a view of fireworks, holiday lights and fanfare at Cinderella's Castle during a taping of Disney Parks Presents a Disney Channel Holiday Celebration at Walt Disney World Resort on November 05, 2017 in Lake Buena Vista, Florida. The holiday special is available on the DisneyNOW app beginning November 24 and officially premieres on Disney Channel December 1, 8-9:30 p.m. ET (Photo by Todd Anderson/Disney Parks via Getty Images)

When Baby Yoda products began selling out over the holidays, the merchants on Etsy went to work on offering consumers alternate choices, creating such hand-crafted items as crocheted Baby Yoda dolls, hand-painted Baby Yoda figurines and custom Baby Yoda clothing. But now the popular website will soon be just as lacking in Baby Yoda merchandise as are retailers.

The online marketplace has received a cease-and-desist letter from Disney, demanding it stops selling items featuring the popular character. Etsy officials have responded to the demand only by pointing out the site’s policy on such matters, which reads, “Etsy strives to respond quickly when we receive proper notice of intellectual property infringement by removing or disabling access to the allegedly infringing material.” However, according to a number of sellers, the push to eliminate Baby Yoda has begun as several have seen posts for their products disappear.

Not coincidentally, the crackdown comes as Disney has launched a new line of products centered on the character, which was made popular by the Disney-Plus streaming show, “Star Wars: The Mandalorian.” Among the items that have turned up on Disney’s retail site are an 11-inch doll for $24; Baby Yoda socks, which sell for $16.99; and Baby Yoda sweatshirts, which Disney has priced at $34.95 each.

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Disney Reportedly Putting a Stop to Bootleg Star Wars Baby Yoda Merchandise on Etsy

From the moment Baby Yoda first graced the screen in Disney+'s Star Wars: The Mandalorian, the adorable creature officially known as The Child has been a fan-favorite, capturing the hearts and imaginations of fans all over the world. That huge popularity send fans to seek out merchandise featuring [...]