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Underwear to help you keep cool this summer!

A couple of companies are getting into the cooling underwear game.  The first is from Polar Products, a company leading the fight against boob sweat with freezable bra inserts. You…

(Photo by Oli Scarff/Getty Images)

A couple of companies are getting into the cooling underwear game.  The first is from Polar Products, a company leading the fight against boob sweat with freezable bra inserts.

You simply place the inserts in the freezer for about an hour and ladies can keep their ta-ta's cool and comfortable for up to 2 hours.

Men won't feel left out this summer either.  A company called snowballs has developed some freezable underwear to help keep the undercarriage cool.