A couple of companies are getting into the cooling underwear game. The first is from Polar Products, a company leading the fight against boob sweat with freezable bra inserts.
You simply place the inserts in the freezer for about an hour and ladies can keep their ta-ta’s cool and comfortable for up to 2 hours.
Men won’t feel left out this summer either. A company called snowballs has developed some freezable underwear to help keep the undercarriage cool.