Jack in the Box is taking heat for an ad for their new teriyaki bowls . . . where their mascot keeps telling people to, "check out his bowls." "Ad Week" called it completely tone-deaf to the whole "Me Too" movement.
And the ad itself even addresses how it might be offensive. Halfway through, it cuts to a conference room. And an actor playing a CEO-type says their corporate lawyers aren't happy about it.
Jack in the Box wants it to be known that any of the following phrases are simply a reference to Jack's delicious Teriyaki Bowls: "Try my bowls" "Nice bowls" "Get your hands on my bowls" "Taste my bowls" "Enjoy my bowls" "Get both my bowls" "Check out my bowls" "How are my bowls?"