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Ever since a May 2014 Rolling Stone cover story dubbed Jack White “Rock & Roll’s Willy Wonka,” there’s seemingly no other way to describe the enigmatic musician/label head.

Of course, White, who celebrates his birthday today (July 9), certainly has provided a lot of evidence to earn such a nickname.  In honor of his birthday, here are four of  his most “Willy Wonka Moments.”

Making a guitar using a scrap piece of wood and a glass Coca-Cola bottle

This incredible moment opens up the equally incredible documentary It Might Get Loud, which features White, Jimmy Page and The Edge talking shop.

It Might Get Loud | "Jack White Builds a Guitar Then Plays It" Official Clip (2009)

A clip from the Sony Pictures Classics archive. IT MIGHT GET LOUD Directed by Davis Guggenheim


Starting Third Man Records and launching his quarterly Vault package series

It’s one thing to start your own label, but White’s special touches, like his Vault package series, truly sets his label apart from those started by other artists.

Vault Package #13

Sign up for future Vault packages here: Vault Package #13 includes a 12" LP of the White Stripes first-ever live show recorded at the Gold Dollar in Detroit on August 4, 1997 pressed on white vinyl.


When produced the “World’s Fastest Record” on Record Store Day in 2014

White usually goes all out for Record Store Day, but this stunt from 2014 has been his greatest RSD hit.

Jack White's World's Fastest Record RSD Recap

On April 19th, 2014 - RECORD STORE DAY - Jack White and Third Man Records succeeded in delivering the World's Fastest Studio-to-Store Record to fans in Nashville! See how we made the magic happen step by step in this video tracking the day's events... Directed by Michael Carter / Produced by Max A.


Opened his very own vinyl pressing plant

Honestly…he has his own factory.  White’s gone full Wonka now, and we absolutely love it!


Third Man Records is proud to announce the official opening of its state-of-the-art vinyl production facility in the heart of Detroit's historic Cass Corridor neighborhood.. The past year has been spent investing creative energy and passion into crafting a meticulously designed boutique vinyl record production facility with a unique customer experience, providing visual evidence to visitors of vinyl's beauty and importance.


Erica Banas is a rock/classic rock blogger. The first man she ever loved was Jack Daniel.  (True story.)

Erica Banas is a rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.