Jack White’s third studio album Boarding House Reach is out today (March 23), and White is celebrating by gifting fans with a new music video for “Over and Over and Over.”

The multi-room, performance clip playfully highlights White’s current favorite blue/white/black color pallet.  Not quite sure the point of the old-timely fitness men was or what exactly they symbolize, but as always, White delivers on energetic visual that compliment his wild guitar playing.

Fans can pick up Boarding House Reach in multiple formats and through multiple outlets here, and if you can’t get a copy just yet, White even previewed another new track called “Ice Station Zebra” that can be heard below.

Erica Banas is a rock/classic rock blogger who once did a presentation in a college public speaking course about why The Rolling Stones were better than The Beatles.  (She received an A.)

Erica Banas is a rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.