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BERLIN, GERMANY - FEBRUARY 08: Different kinds of lettuce lie on display at a Spanish producer's stand at the Fruit Logistica agricultural trade fair on February 8, 2017 in Berlin, Germany. The fair, which takes place from February 8-10, is taking place amidst poor weather and harvest conditions in Spain that have led to price increases and even rationing at supmermarkets for fresh vegetables across Europe. (Photo by Sean Gallup/Getty Images)

In the Instagram era, it’s more important for food to LOOK good than taste good.  Which is how we end up with stuff like this . . .

The new, trendy vegetable on sale is PINK LETTUCE.  It’s not artificially dyed or anything . . . it’s called pink radicchio, it’s got a slightly bitter taste, and it’s starting to show up at stores like Whole Foods.

And it WILL make your salad look more photogenic . . . but it’s gonna cost you.  It sells for about five times more than regular green lettuce.

MORE INFO

Millennial pink is invading the produce aisle

Pink is the new leafy green. Pink radicchio, a rosy lettuce look alike, is brightening up boring salads and taking over social media as the latest Instagram-friendly superfood. The veggie, also called Radicchio del Veneto and La Rosa del Vento, is a chicory grown mostly in regions of Italy and in parts of California, Pennsylvania and Washington.