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Pink Lettuce Is the New, Trendy, Very Expensive Vegetable

In the Instagram era, it's more important for food to LOOK good than taste good.  Which is how we end up with stuff like this . . .

The new, trendy vegetable on sale is PINK LETTUCE.  It's not artificially dyed or anything . . . it's called pink radicchio, it's got a slightly bitter taste, and it's starting to show up at stores like Whole Foods.

And it WILL make your salad look more photogenic . . . but it's gonna cost you.  It sells for about five times more than regular green lettuce.


Millennial pink is invading the produce aisle

Pink is the new leafy green. Pink radicchio, a rosy lettuce look alike, is brightening up boring salads and taking over social media as the latest Instagram-friendly superfood. The veggie, also called Radicchio del Veneto and La Rosa del Vento, is a chicory grown mostly in regions of Italy and in parts of California, Pennsylvania and Washington.