In the Instagram era, it's more important for food to LOOK good than taste good. Which is how we end up with stuff like this . . .
The new, trendy vegetable on sale is PINK LETTUCE. It's not artificially dyed or anything . . . it's called pink radicchio, it's got a slightly bitter taste, and it's starting to show up at stores like Whole Foods.
And it WILL make your salad look more photogenic . . . but it's gonna cost you. It sells for about five times more than regular green lettuce.
Pink is the new leafy green. Pink radicchio, a rosy lettuce look alike, is brightening up boring salads and taking over social media as the latest Instagram-friendly superfood. The veggie, also called Radicchio del Veneto and La Rosa del Vento, is a chicory grown mostly in regions of Italy and in parts of California, Pennsylvania and Washington.