Because he's Jeff Goldblum... Duh.
Personally, I think this is brilliant. GQ did a video with Jeff Goldblum looking at tattoos of himself, and rating them on a "Goldblum" scale.
He asked the people to not show him the tattoos until filming the video so he could give his "actual reaction" to the tattoo, and it's honestly just so meta to watch him do this.
Most likely, he's getting in front of the camera to promote Thor: Ragnarok, but we just love Jeff so much that we wanted to share the hilarity.
Watch it below:
Jeff Goldblum rates tattoos of Jeff Goldblum.
Amy Cooper is one with the force and the force is with her.