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CHICAGO, IL – OCTOBER 28: John Helmer helps a customer shop for a Halloween mask at Fantasy Costumes on October 28, 2011 in Chicago, Illinois. The store, which had long lines at the registers at 4 AM this morning, is open around the clock through Halloween to help keep up with customer demand. Retailers nationwide are expecting record sales for Halloween merchandise this year with shoppers spending close to $7 billion dollars to celebrate the holiday. (Photo by Scott Olson/Getty Images)