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5 Potential Names For Metallica’s New Whiskey Brand

Metallica has been busy diversifying their portfolio in the past few years, and a new reported venture will surely be a hit for fans.

Master (MASTER!) distiller Dave Pickerell told WhiskyCast that he’s working with Metallica on releasing a special themed brand of whiskey, and there’ a possibility the metal giants will invest in their own distillery, too.

Honestly, it’s amazing it’s taken THIS long for a project like this to happen, but even as we wait for more details to come out, the whiskey’s name itself is something to get excited about.  Since the spirit is going to be Metallica-themed, here are five potential name ideas.

(SPOILER:  “Whiskey In The Jar” is not one of the ideas, because that will always be a Thin Lizzy song first, even though it’s actually a traditional Irish folk song.  Also, that idea is just too obvious.)


The opener from …And Justice for All, Blackened opens up all sorts of metal bottling and packaging options.  Think about how cool a matte black glass bottle would look in your personal bar.


Almost as obvious of a choice as “Whiskey In The Jar,” but the possibilities for a product slogan involving the word “Fuel” are damn-near endless.


Kind of a gross name if you think about it too much, but any sort of call back to Kill ‘Em All is always a welcome suggestion.


A nod to a track on their most-recent LP which also invokes Greek mythology? There certainly is something about “Atlas” that just rolls off the tongue.

Alcoholica Whiskey

Frankly, this should be the winner.  For starters, a Metallica booze product immediately conjures up all those crazy stories about how they earned the nickname “Alcoholica.”  More importantly, if the band really is going to be investing in opening their own distillery, that could open the opportunity to produce additional spirits.  Alcoholica Whiskey…Alcoholica Vodka…Alcoholica Gin.  Be honest, you’d buy ‘em all.

Erica Banas is a rock/classic rock blogger who once did a presentation in a college public speaking course about why The Rolling Stones were better than The Beatles.  (She received an A.)