If you are on social media, we are sure you are aware of the Starbuck’s Unicorn Frappucino. However, as usual as this drink was, it may not have been an original idea.
The Montauk Juice Factory, who owns The End Brooklyn cafe in New York, are stating that the coffee mega-house stole their idea. They recently have filed a “federal trademark infringement lawsuit against Starbucks."
The new Starbucks Unicorn Frappuccino! ???? Have any of you tried it?! comment below! ? ?: @lovetram
1,521 Likes, 28 Comments - Wild Blue Denim (@wildbluedenim) on Instagram: "The new Starbucks Unicorn Frappuccino! ???? Have any of you tried it?! comment below! ? ?: @lovetram"
Lawyers said the large company has taken advantage of the ideas from the Montauk Juice Factory. They went on to say that the “Unicorn Latte, a successful product that our clients transformed into a social media sensation, developed a famous and valuable trademark, and took the appropriate steps to protect.”
Friday, I'm in love ? RG: @romas77 . Unicorn Latte ? Not only pretty, but also healthy ?️
Lawyer John Schiller believes that Starbucks similar drink is way too close to his client’s creation and, because of this, is “severely damaging our client’s mark.” A trademark application for the The Montauk Juice Factory’s version of the Unicorn drink was filed on January 20, 2017. On the patent, it states that they first came up with the concoction back in December.
Have you tried the unicorn latte yet? Head to @thendbrooklyn and tag #timeoutnewyork! (? @asliceopi)
3,473 Likes, 343 Comments - Time Out New York (@timeoutnewyork) on Instagram: "Have you tried the unicorn latte yet? Head to @thendbrooklyn and tag #timeoutnewyork! (? @asliceopi)"
Looking slightly different from the Starbuck’s creation, their drink is praised for being a healthy treat. On The End Brooklyn’s Facebook page, it reads that their drink contains “ginger, lemon, live algae, coconut milk, honey and turmeric.” The algae added in the drink is believed to “access your inner soul and your intuition. The gland gets calcified over time from many modern day toxins. The blue green algae is one of the many reasons the Unicorn Latte helps with extreme mental clarity.”
Starbucks has responded to the company’s case and told Reuters that “the Starbucks Unicorn Frappuccino blended beverage was inspired by fun, spirited and colorful unicorn-theme food and drinks that have been trending on social media.”
No word on if the case has moved any further.
Sarah Harley is a Hufflepuff living in NYC. When she is not traveling or talking to random animals, she is working as a script writer. Tweet her at @lumpyspacederp