Photo from BB Gun Press

Metallica’s Halloween Promotion Is Pretty Cool

In case you’ve been living under a rock for over a month now, Metallica are dropping their new studio album Hardwired…To Self-Destruct on November 18th, and they’re partnering with independent record shops this Halloween to celebrate. 

The band will release “Atlas, Rise!,” their third preview track, on October 31st at 3 PM EST, but for fans that just can’t wait until then to hear some new ‘Tallica, there’s some good news.  Select music stores across the country will be giving away limited edition Hardwired… Halloween masks on October 28th that contain a special code that can be used to access the new track 30 minutes before its official release.

A free Halloween mask AND you get to listen to Metallica’s new track before anyone else?  Sounds like a win-win to us!

So, where can you find these special masks?  Metallica.com has the full list to all of the retailers participating in the giveaway.

Wonder if there will be some random Trick or Treaters sporting the masks this year?  We’d certainly give them more candy than the other kids!

Erica Banas is a rock/classic rock reporter that loves the smell of old vinyl in the morning.