According to a recent survey more than half of men prefer their Mom's cooking to their own wife's. When growing up our brains learn to love what's on the menu at home. Most of us also associate home cooked meals with a safe and loving environment.
It should not be a surprise to see the fast food restaurant, Wendy's associating their refreshed brand with Mom's cooking. Look at the clever way the word Mom is hidden in Wendy's collar. The trick is most apparent in the single color variation of the logo used on packaging.